Investment advisers
The Marketing Rule, read off your own website.
Most adviser marketing findings are not subtle judgements. They are a disclosure that is missing, a rating without its criteria, or a notice nobody can reach. Those are visible from outside, which is exactly how an examiner sees them.
What the review looks at
Each item names the rule it comes from, so your compliance counsel can act on it or set it aside on the merits.
Testimonials and endorsements
A client statement or an endorsement shown without the required disclosure of compensation and material conflicts.
Rule 206(4)-1(b)
Third-party ratings
A rating, ranking or award displayed without the criteria behind it, the period it covers, or whether anything was paid for it.
Rule 206(4)-1(c)
Performance advertising
Performance shown without the presentation and time-period conditions the rule attaches to it.
Rule 206(4)-1(d)
Form ADV alignment
Statements on the site that sit uneasily beside what the firm describes in its own filings.
Form ADV Part 2A
Privacy notice access
Whether the privacy notice is actually reachable from the public site, and in what form.
Regulation S-P
Form CRS posting
Whether the relationship summary is posted and current on the public site.
Form CRS
Where you stand with advisers near you
Comparisons for advisers are drawn by metro area. When someone asks ChatGPT, Perplexity, Google AI Overviews for an adviser in your city, we record whether you are named and which firms are named instead. We describe peers by market and never by name.
23,011 SEC-registered investment advisers were tracked as of September 2026.
How AI visibility is measured →See it on your own site
We will run the review, walk you through what it surfaces, and you decide whether it is worth acting on.